Why and How to Drive Strategic Growth Through the Contact Center
Your contact center (CC) can go far beyond cost and damage containment, or its function of servicing customers. To maximize its potential, you must rethink the metrics you’re measuring, plus leverage CC technologies across all departments.
The playbook here works as a blueprint for organizations that wish to transform their contact center into a revenue-generating, customer loyalty, collaboration, brand enhancement, or your-top-business-initiative center.
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