Government’s Deployment of Technology
to Enhance Digital Customer Experience

Today, best-in-class commercial service is a given for any industry. And it’s high time for Governments to get into that mindset. The public sector consistently ranks below for customer satisfaction in every industry. This must change.

Digital Customer Experience (CX) initiatives are becoming a way to provide improved user experiences as well as expand access to services.

This eBook explores the ways Governments should take to improve front-office customer experiences, plus strengthen organizational capability, technology, talent, and leadership to enable seamless and equitable customer journeys.